Privacy Policy

1. Who we are

Sydney Lash Guide ("we", "us", "our") operates the website Sydney Lash Guide (the "Site"), a directory of eyelash extension studios in Sydney, Australia. This Privacy Policy explains what information we collect when you use the Site, how we use it, and the choices you have.

2. Information we collect

The Site is designed to be used without an account. We do not require you to register or sign in to browse the directory.

• Studio shortlist. When you save studios to your shortlist using the heart icon, the list of studio identifiers is stored locally in your browser (localStorage) under the key beauty-atlas:shortlist. This data never leaves your device and is not transmitted to our servers.
• Search filters. The suburb, style, price and opening-hours filters you choose are reflected in the URL of the page you are viewing. They are not stored on our servers.
• Log and usage data. We may collect anonymous analytics about how the Site is used, such as pages visited and general device type, to improve the service.

3. Google AdSense and cookies

We use Google AdSense to display advertisements and earn revenue that keeps the Site free to use. Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this and other websites.

• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.
• You may opt out of personalised advertising by visiting Google Ads Settings.
• You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info/choices.

Third-party vendors and ad networks may use cookies to serve ads and measure their effectiveness. We do not control these third-party cookies and their use is subject to the respective providers' privacy policies.

4. How we use information

• To operate, maintain and improve the Site.
• To display relevant advertising through Google AdSense, which may use cookies to personalise ads.
• To analyse usage trends and understand how visitors interact with the directory.

5. Data retention

Because we do not collect personal information through accounts or forms, there is no personal data stored on our servers to retain or delete. Your shortlist data remains in your browser until you clear your browsing data.

6. Your choices

• Cookies. You can control or delete cookies through your browser settings. Disabling cookies may affect some features of the Site.
• Personalised ads. You can opt out of personalised advertising using the links in section 3 above.
• Shortlist. You can clear your shortlist at any time by clearing your browser's local storage for this Site.

7. Children's privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

8. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

9. Contact us

If you have any questions about this Privacy Policy or the Site, please contact us at hello@beautyatlas.com.au.